Today, FreeWheel, the leading global technology platform for the streaming advertising ecosystem, announced on-platform integrations with leading political data providers, including Data Trust, L2, ...
FreeWheel Streaming Hub Further Unifies Capabilities to Increase Transparency Across Programmatic Ecosystem Including A+E, DIRECTV, Locality, Roku, Spectrum Reach, Warner Bros. Discovery and more "At ...
"As more major events move to streaming, sometimes as the sole distribution platform, publishers can serve a more customized ad experience to viewers." By Georg Szalai Global Business Editor FreeWheel ...
A sports-exclusive private marketplace offering the tech behind PlayFly's Home Team ADvantage offering has launched a "Stadium" platform, a product FanServ says can allow an advertiser to plan and ...
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FreeWheel Unleashes CTV Performance-Marketing Tools
FreeWheel, Comcast’s ad tech company, said it is offering tools that will enable advertisers to use connected TV as a performance marketing channel through its Beeswax demand-side platform. The tools ...
Buying local TV is still an extremely manual process. FreeWheel wants to change that. On Tuesday, the Comcast-owned company released features in its Strata media platform that automate planning and ...
The E.W. Scripps Company is partnering with FreeWheel, Comcast’s global technology platform for television advertising, to increase advertising opportunities across women’s live sports content on ION, ...
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