is a senior reporter covering technology, gaming, and more. He joined The Verge in 2019 after nearly two years at Techmeme. It’s an odd ad. And guess what? It’s not Geico’s only video game-inspired ...

The Geico Gecko has for years boosted the near-ubiquitous insurance company’s advertising, Now Geico is doing something to boost him. Geico on Thursday will unveil “Legend of the Lizard,” a 15-minute ...

After 15 years, Maxwell the Pig is back. The plucky pig first debuted in the Geico ad back in 2010, when they heavily featured the 15 percent savings mantra and played on common phrases in a funny way ...

Geico has done it again. The brand with the most rational brand idea in history - "15 minutes will save you 15%" - has somehow figured out how to make that (and other rational facts) interesting. This ...

From sensitive cavemen to a Cockney-accented gecko to the little piggy who cried “whee, whee, whee” all the way home, Berkshire Hathaway’sBRK.B0.85%increase; green up pointing triangle Geico has ...