The Geico Gecko has for years boosted the near-ubiquitous insurance company’s advertising, Now Geico is doing something to boost him. Geico on Thursday will unveil “Legend of the Lizard,” a 15-minute ...

Georgina Tzanetos 8+ years of experience working in finance and financial journalism. She holds the Series 7 and 63 licenses. Geico’s success as an insurance company has come from offering consumers ...

Geico has done it again. The brand with the most rational brand idea in history - "15 minutes will save you 15%" - has somehow figured out how to make that (and other rational facts) interesting. This ...

After 15 years, Maxwell the Pig is back. The plucky pig first debuted in the Geico ad back in 2010, when they heavily featured the 15 percent savings mantra and played on common phrases in a funny way ...

From sensitive cavemen to a Cockney-accented gecko to the little piggy who cried “whee, whee, whee” all the way home, Berkshire Hathaway’sBRK.B0.85%increase; green up pointing triangle Geico has ...

GEICO's latest online insurance ads have no gecko but are "unskippable." — -- Insurance company GEICO has released another ad campaign to make its commercials irresistibly "unskippable." The ...

Car insurance might not seem sexy -- unless you're a TV ad sales executive. Over the past several years, insurance companies like Geico and Progressive have spent boatloads of cash wooing American ...