The Geico Gecko has for years boosted the near-ubiquitous insurance company’s advertising, Now Geico is doing something to boost him. Geico on Thursday will unveil “Legend of the Lizard,” a 15-minute ...

In an era where attention spans dwindle and content consumption patterns evolve, brands are seeking new avenues to engage audiences beyond traditional advertising formats. However, crafting ...

If you watch as much TV sports as I do, and care as much about popular culture, there comes a If you watch as much TV sports as I do, and care as much about popular culture, there comes a day when you ...

WASHINGTON--(BUSINESS WIRE)--Socrates, an ancient Greek, liked to point people toward good decisions using reasoning. Now many centuries later the GEICO Gecko offers some modern day reasoning of his ...

The Geico Gecko first appeared in 1999. Progressive’s Flo first appeared in 2008. Neither rivals De Beers’s “Diamonds are Forever” campaign, but still: In advertising dog years, those campaigns seem ...

Sure, that Geico gecko can do the robot, sing Kung Fu Fighting and cruise the streets in a convertible, but he's no Kermit the Frog. And he certainly doesn't have the seal of approval from the state ...