In an era where attention spans dwindle and content consumption patterns evolve, brands are seeking new avenues to engage audiences beyond traditional advertising formats. However, crafting ...

The GEICO Gecko is arguably one of the greatest and possibly one of the most recognizable "spokes-animals" of all time. But exactly who is the voice behind that charming green CGI reptile who is able ...

WASHINGTON--(BUSINESS WIRE)--Maxwell the Pig is crisscrossing the campaign trail to let voters know why he’s expressly qualified to be advertising’s 2012 icon of the year. “Most people know I work for ...

GEICO's latest online insurance ads have no gecko but are "unskippable." — -- Insurance company GEICO has released another ad campaign to make its commercials irresistibly "unskippable." The ...

The Geico Gecko first appeared in 1999. Progressive’s Flo first appeared in 2008. Neither rivals De Beers’s “Diamonds are Forever” campaign, but still: In advertising dog years, those campaigns seem ...