With nearly five million apps across both the Apple App and Google Play stores, the toughest challenge for developers right now is finding a way to make their apps stand out from the competition. The ...

For years, financial apps in India were designed for easy and efficient access to banking and financial services such as account opening, activation of net banking, paying bills, and fund transfer.

Talking about gamification in the financial industry, what’s the first thing that comes to your mind? Chasing villains or venturing into action-packed missions while paying bills via an app? Even ...

The UK financial regulator has expressed concerns over the gamification of trading apps, saying it is pushing consumers “towards more frequent or riskier trading”. On the back of an experiment with ...

Bunchball launched a sales gamification app for Salesforce.com a year ago as a kind of interesting experiment in motivating a sales force through game-like incentives. Today, the company is unveiling ...

Mobile apps have become a critical customer engagement channel for retailers as they try to create and capture more value for, and from, their customers. It’s no surprise that industry research and ...

This content has been selected, created and edited by the Finextra editorial team based upon its relevance and interest to our community. The UK watchdog built an experimental trading app platform to ...

Gamification solves a few primary needs of the Lifestyle apps. It engages users and builds the stickiness of the app. Users want to keep coming back and see if they can get more out the rewards or not ...

Ashok Kamal is cofounder and CEO of green social media marketing company Bennu. When I told VentureBeat I wanted to write a piece about the rise of green gamification — the use of games to make ...

Intense engagement doesn’t align with buy-and-hold behavior Making financial chores more engaging can be a great way to nudge us to stick to the drudgery of saving and budgeting. But when applied to ...