Kids of Millennials and Gen Xers will soon inherit the world. So, who is Generation Alpha? Parents can expect a lot from these exceptional kids.

Consumer companies and investors that only just wrapped their head around Generation Z have another thing coming for them: Gen Alpha.

UCLA Study Finds Gen Alpha Values Safety and Kindness More Than Fame and Popularity ...

Stantec Principal Amy Holzle explores how Generation Alpha will reshape higher education design, from inclusive spaces to tech-driven learning. The Arcadia Flats study lounge at Western Michigan ...

What is 'aura farming' and 'clip farming'? It shows the impact of the digital world on young people's experiences.

The largest cohort in history is mostly too young to drive, but its members have big dreams, opinions and cash to spend.

Let’s be clear: We shouldn’t expect kids to be experts in financial literacy. As much as they love YouTube, I doubt many spend their time watching videos of Warren Buffett. However, the oldest members ...