Whether it's their reliance on technology or a decline in critical thinking skills, here are 11 reasons Gen Z is less ...

Comments about prices, inflation, and the cost of goods remained at the top of consumers’ minds. Mentions of trade and politics also increased in February,” the Conference Board survey reads.

Parents are joining Generation Zers at every part of the job interview process, a February report from Zety suggests. About 1 ...

Gen Z’s sustainability mindset has fueled a booming thrifting economy, reshaping fashion, resale, and how brands earn loyalty ...

Live Nation had its biggest year yet for concert attendance. Print book sales are at a record high. The vinyl record industry ...

Parents are getting involved with Gen Z’s career prospects far beyond actually showing up to job interviews. The Zety report also found that 44 percent of Gen Z workers had parents help write or edit ...

Apps like MyIQ offer a suite of cognitive, personality, and relational assessments that users can interact with when they ...

New data shows young singles still want marriage but are prioritizing ‘micro-commitments,’ group chats, and slower-build ...

Pets are part of the family, and young owners will go to significant lengths to keep them healthy for as long as possible.

At The University of Texas Permian Basin, Gen Z is navigating the noise to figure out how one small vote can create a ripple ...

Survey data shows 49% of U.S. consumers have used TikTok for search, but Gen Z's TikTok-over-Google preference is dropping.