For years, digital advertisers have relied on the native tools within DSPs to optimize campaigns—often using generic, one-size-fits-all performance metrics. But as budgets tighten and expectations ...

As organizational AI strategies mature, we are seeing a clear shift from broad-spectrum, generic AI platforms, such as Microsoft Copilot or Google Gemini, toward purpose-built, customized intelligence ...

Throughout the digital ad ecosystem today, AI tools are virtually everywhere—and for good reason. From data analysis and creative development to solving for identity loss, AI continues to unlock ...

An artificial-intelligence algorithm that discovers its own way to learn achieves state-of-the-art performance, including on some tasks it had never encountered before. Joel Lehman is at Lila Sciences ...