What's a good shave worth to you? Procter & Gamble bets that it's a lot. On Tuesday morning, its Gillette unit announced a newfangled, swiveling ball-hinge razor, which — starting at $11.49 — will be ...

Walk into any supermarket or pharmacy and you’ll find rows of flashy multi-blade razors – complete with lubrication strips and even vibrating handles, in some cases – promising your smoothest ever ...

IT TOOK a leisurely 70 years after King Gillette invented the safety razor for someone to come up with the idea that twin blades might be—or, at least sell—better. Since then, the pace of change has ...

Roula Khalaf, Editor of the FT, selects her favourite stories in this weekly newsletter. The story. While Procter & Gamble’s Gillette safety razors have become the dominant brand in nearly every ...