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Razors featuring blade cartridges that pivot up and down on a vertical axis have been standard fare since Gillette invented the category in 1977 with the launch of its Atra men’s razor. Now, many, ...

Gillette improves industry’s approach through better value offers like every 4 th subscription order free and new, category-first text-to-reorder service BOSTON--(BUSINESS WIRE)--Insert after the ...

Gillette is feeling the razor burn. In the face of increasingly stiff competition, Procter & Gamble will reduce the price of some of its Gillette shave products. The average reduction will hover in ...

Gillette’s newest razor doesn’t come with an extra blade or better handle. Instead, the $200 razor heats up to give men the “pleasure of a hot towel shave.” But for Gillette, which is owned by ...

Gillette's new FlexBall razor may be the first razor designed to eliminate craning your neck and making dumb faces while shaving. Rather than cram more blades to its shaving cartridges, Gillette ...