Procter & Gamble executives say it was striking the first time they witnessed a man shave while sitting barefoot on the floor in a tiny hut in India. He had no electricity, no running water and no ...

While the safety razor and the electric shaver have thoroughly conquered the U.S., many Europeans still strop their own razors or visit a barber for a shave. This naturally makes Europe highly ...

Gillette, which dominates the global razor business, has long followed a simple and lucrative strategy: Add new features and raise prices. But the 115-year-old brand is changing tactics this month by ...

Targeted at young female audiences aged 18 and up who lead dynamic lifestyles, the campaign was developed by BBDO Guerrero in the Philippines with media support from ZenithOptimedia Singapore. The ...

Gillette Co. is girding for a battle of feminine proportions. As the world’s top razor maker reported a 15 percent jump in second-quarter profit this week, it acknowledged that its Venus line of women ...

CINCINNATI -- The maker of Tide detergent, Pampers diapers and Gillette shavers is taking hundreds of its popular consumer products directly to shoppers through a new Web site. The "eStore" Procter & ...

Gillette has launched a new global advertising campaign that underscores parent company Procter & Gamble Co.’s efforts to expand the shaving brand to reach men with other grooming products.