The battle between the wet shave and dry shave businesses is taking on a sharper edge with a new player that has a familiar name getting into the act. King Gillette, which rules the razor-and-blade, ...
Procter & Gamble executives say it was striking the first time they witnessed a man shave while sitting barefoot on the floor in a tiny hut in India. He had no electricity, no running water and no ...
While the safety razor and the electric shaver have thoroughly conquered the U.S., many Europeans still strop their own razors or visit a barber for a shave. This naturally makes Europe highly ...
Gillette, which dominates the global razor business, has long followed a simple and lucrative strategy: Add new features and raise prices. But the 115-year-old brand is changing tactics this month by ...
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