Razors featuring blade cartridges that pivot up and down on a vertical axis have been standard fare since Gillette invented the category in 1977 with the launch of its Atra men’s razor. Now, many, ...

Gillette's new advert discouraging sexism has caused a storm around the world. And now the brand is being accused of hypocrisy because its products for women are generally more expensive than its ...

It is only recently that I have come to accept that, despite my deepest wishes, I will never be able to grow a dope lumberjack beard. Whenever I try–and I have tried!–my facial hairs sprout in an ...

When you want a clean, consistently smooth and nick-free shave, you need a good, sharp, and reliable razor to do the job. Last week we asked you which razors you thought were the best, and then we ...

There is admittedly nothing fancy here whatsoever. Five blades, a lubrication strip, and a swivel handle. That's the whole appeal. A good shave doesn't require vibrating or heated blades—just hot ...

Gillette has pioneered shaving innovation for more than 100 years and FlexBall Technology is just the latest example, joining Gillette Body, the brand’s first razor built for the terrain of a man’s ...

Gillette not only capitalized on male grooming trends; they conquered them by putting three key 21st-century branding success secrets to action. In the last year alone, sales of men’s grooming ...

Procter & Gamble is to launch a new version of its Gillette Fusion ProGlide razor next year - and is also exploring whether British men would buy a razor to shave their body hair. The Fusion ProGlide ...