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Gillette just pulled back the curtain on its latest innovation, and guess what: It’s not more blades. It’s actually a new type of handle that swivels, inspired by men making funny faces when they ...

Procter & Gamble is launching a raft of eight new Gillette products in January designed to win back customers to the besieged razor icon. The consumer products giant is under pressure to reverse ...

Between a general dislike for hygienic chores, a coarse beard and sensitive skin, shaving is the worst of my life’s ablutions. Generally, I just don’t. My face could do with a daily shave, but instead ...

Every couple of years, Gillette reveals the latest breakthrough in shaving technology. That has often involved adding more blades to its razors. More blades must equal a better shave, right?! One, two ...

Gillette Co. Wednesday unveiled its newest shaving system, a five-bladed razor called Fusion with a trimmer on the back of the cartridge aimed at the 50 percent of men who have mustaches and beards.

September 16, 2005 The US$2 billion dollar shaving market was energized yesterday when market-leader Gillette announced it will introduce a five blade razor. Apart from being the first five blade ...

The price of razor blade cartridges has surged by as much as 99 per cent in just three years – driving many men to adopt designer stubble. The cartridges cost less than 10p to make, but shoppers are ...