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BOSTON — Over the next year, Gillette Co. looks to make a lot of noise as it spends $300 million to market its new Mach3 razor to the world — the ad campaign for the triple-bladed razor that has just ...

Gillette is launching a razor called Mach3Turbo, the successor to its Mach3 razor. The launch is to be supported by a $200m (&£140m) global advertising campaign created by BBDO Worldwide. The razor, ...

September 16, 2005 The US$2 billion dollar shaving market was energized yesterday when market-leader Gillette announced it will introduce a five blade razor. Apart from being the first five blade ...

Gillette India has introduced the MACH3 Cool Blue razor, a MACH3 variant that combines the advanced shaving technology of MACH3 with an eye-catching, icy blue-colored handle and organizer. The new ...

In order to get a good shave with no cuts, irritation or redness, you need to be armed with the right tools. Shoppers are praising these Gillette razors for giving 'the smoothest shave of all the ...

The battle of the blades is becoming even more cutthroat. Word in the shaving industry is that Schick plans to introduce the world's first four-blade razor later this year, a bid to slice into rival ...

Gillette further advances idea that a man’s grooming tools should be as unique as he is because “One Size” does not fit all BOSTON--(BUSINESS WIRE)--Gillette today pilots a new concept designed to ...

*Refers to the latest 2 years of stltoday.com stories. Cancel anytime. NEW YORK • Procter & Gamble Co.’s Gillette unit on Tuesday sued the maker of Schick razors, claiming it falsely marketed a line ...