September 16, 2005 The US$2 billion dollar shaving market was energized yesterday when market-leader Gillette announced it will introduce a five blade razor. Apart from being the first five blade ...

Gillette Co. Wednesday unveiled its newest shaving system, a five-bladed razor called Fusion with a trimmer on the back of the cartridge aimed at the 50 percent of men who have mustaches and beards.

Razors featuring blade cartridges that pivot up and down on a vertical axis have been standard fare since Gillette invented the category in 1977 with the launch of its Atra men’s razor. Now, many, ...

A pack of 16 Gillette Fusion5 Razor Blades is currently on sale at Amazon for £29.72, saving shoppers 24% on the retail price of £39.07. Each razor head is fitted with five anti-friction blades, which ...

Gillette just pulled back the curtain on its latest innovation, and guess what: It’s not more blades. It’s actually a new type of handle that swivels, inspired by men making funny faces when they ...

CINCINNATI — Procter & Gamble has overhauled its online Gillette business, offering customers the new option of on-demand purchases or the traditional subscription service. Previously called the ...

For those looking to upgrade their shaving experience, Cremo is selling its Barber Grade Shaving Bundle for £33.60, down from ...

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Procter & Gamble’s Gillette subsidiary filed a federal lawsuit against the Dollar Shave Club yesterday, claiming that the upstart — which has grabbed more than 50% of the online market since opening ...