This definitely sounds like a game-changer in the online sneaker purchasing game. Online sneaker marketplace, GOAT, unveiled its latest update that will allow users to try on expensive and exclusive ...

GOAT already kicked off Air Max Day early on its app by blessing users with SKUs (Stock Keeping Unit) for rare Air Max sneakers simply by trying on sneakers using the AR Try-On feature. Now, the ...

GOAT, a secondary marketplace for authenticated shoes, is giving its 20 million app users a chance to virtually wear the world's rarest and most coveted sneakers, per an announcement shared with ...

I can't even remember how many times I've had to get in line at a FootLocker to buy the latest pair of Air Jordans. But that was years ago, long before websites and apps became the main way I shop for ...

For the 10th year in a row, GOAT is hosting a multi-day Black Friday event, allowing users the chance to win some of the most coveted sneakers, apparel, and items on the online marketplace. Starting ...

To say that the 2010s have been quite a decade for sneakers is an understatement — the debut of the Adidas Yeezy line, Virgil Abloh’s OFF-WHITE Nike collection, and of course, the re-release of the ...

It takes a lot of machine learning and computer vision to ensure that a pair of high-end sneakers is authentic. Just ask GOAT. GOAT is the largest sneaker marketplace and specializes in selling ...

Today, the secondary sneaker seller GOAT released an augmented reality feature that will let users see pre-release sneakers in AR. This isn't the first time a company has let users view sneakers in AR ...

The sneaker resale market is one of the few industries that hasn’t been negatively impacted by the COVID-19 pandemic. In fact, with most Americans now working from home, the secondary market is ...