…now that’s a game-changer. Over the past couple of weeks, we’ve talked about how Roblox has been trying to expand both its reach and its marketability to both players and brands. The company knows ...

Roblox, the popular online gaming and social platform among kids and teens, is introducing new chat features for users ages 13 and up, allowing them to connect more directly with trusted real-life ...

When you think about video games, you subconsciously understand that the “main item” that you’re getting is the video game itself. All the other “merch” that comes from various games and franchises is ...

A new report has uncovered a community of Roblox players who digitally re-create and “play” through real-life school shootings. Known as “Active Shooter Studios,” or A.S.S., the group has attracted ...

Roblox has adapted its payment system to allow for regional pricing. This means that the software will automatically adjust the cost of an in-game item to match the local economy of the buyer. The ...

Because of that timing issue, Roblox’s income statement is a sea of red. In the third quarter, the company lost $256 million ...