Titleist expands its AIM alignment lineup to AVX, Tour Soft, Velocity and TruFeel to help golfers aim putts more precisely.

The sidestamp found on the golf ball serves a number of different purposes. It lets you know what model you’re using, which is especially important for competitions when the one-ball rule is in effect ...

A startup called Laced Golf thinks the biggest problem in your game isn’t your swing. It’s your aim. And they’re using shoe-mounted sensors to prove it. Laced Golf introduces shoe sensors to improve ...

Mastering your setup is crucial if you want to lower your scores this season, and one of the best keys you can focus on when practicing these fundamentals is alignment. Understanding the basics of aim ...

If you're anything like me, you've probably had this very scenario pop-up on the golf course — and it's infuriating as hell when it happens. You take some practice swings, identify a general area ...