In traditional forms of advertising, marketers often define their target audience based on basic demographics like age and gender. “Our target customer is women 25-45!” “Our target customer is men ...

Google introduces "Limited Ads Serving," a policy to enhance ad transparency, build user trust, and curb misleading advertisements. Google's new "Limited Ads Serving" policy aims to increase ad ...

Google Ads is expanding Performance Max reporting with new asset segmentation and a beta channel report that shows results by surface. Google's automated Performance Max campaigns now show detailed ...