Overview: Clear campaign objectives focus Google’s optimization signals and improve cost efficiency across bidding and ...

What’s the narrowest, niche, specific type of targeting you can use in Google Ads? Placements! It’s a type of content targeting that you can use in Display and Video campaigns. (We covered one of your ...

There are 3 types of bid strategies in Google Ads: manual bidding, automated bidding and Smart Bidding. PPC practitioners generally fall into one of two camps: those who stick with the control of ...

How to diagnose Google Ads underperformance by separating tactical execution from strategic failures that automation cannot ...