In the world of marketing, it takes a lot of skill and savvy to thrive. And these days, data analysis is at the top of the list. One of the most popular tools out there for using data to your ...

The Hanover County Department of Economic Development is offering a class on “Google Analytics” on Wednesday, Feb. 15. Google Analytics is a free service offered by Google that generates detailed ...

Discover how to use Google Analytics 4 to improve your B2B marketing results. In this Master Class, data scientist and marketing whiz Christopher S. Penn walks you through GA4, from setup to data ...

You'll learn why views are gone, the kinds of data streams needed (such as web and mobile apps), and the overall configuration of Google Analytics 4, including what settings are critical. Discover how ...