As artificial intelligence and data-driven PR redefine public perception, the future of media influence is no longer just about messaging—it’s about who holds the power to shape it. Unsplash+ PR teams ...

GA4’s rollout reshaped analytics, but adoption challenges reveal gaps between Google’s promises and marketers’ reality. As a marketing specialist who has gone through the transition from Universal ...

Ocient Inc., a startup with an analytics platform that can run some queries 100 times faster than competing systems, today announced that it has raised $42.1 million in funding. The cash infusion ...

In an era when data fuels innovation and AI defines competitive advantage, large-scale cloud data platform modernization is at the forefront of enterprise strategy. He is a Senior Engineering Manager ...

The Ministry of Defence (MoD) aims to develop its Defence Data Analytics Platform (DDAP) over the next three years, with IT services firm Kainos, in a contract worth £50m. Kainos will provide support ...