Consumer Reports evaluated three Bounty towels, along with 20 other kinds. There were ones from Brawny and Viva, and store brands including Kirkland, from Costco, and Great Value, from Walmart.

Consumer Reports measured how strong the towels are, and how well they hold up to scrubbing. Testers also dunked the paper towels in water, and then weighed them to see how much liquid they can hold.