Why do people buy things that they will never be able to wear in real life? The fashion house Gucci recently launched a pair of augmented reality (AR) tennis shoes as non-expendable NFT tokens. This ...

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GUCCI’S TENNIS COURT: Gucci’s ambitions on the tennis court are getting even more serious. After unveiling a campaign with Italian tennis ace Jannik Sinner and driving buzz online this week when the ...

With Wimbledon cancelled and the future of the U.S. Open precarious at best, tennis fans might enjoy a distraction. Italian luxury brand Gucci is partnering with Wildlife, a mobile gaming company, to ...

Salesforce CEO Marc Benioff opened up the Dreamforce 2023 conference in San Francisco in a classic two-piece navy suit — and a fresh pair of very nerdy luxury sneakers. The executive rocked custom ...