Content marketing is one of marketing's new buzz words. But it is also one of the most effective tools in any marketers' box. As the hype around content marketing continues to increase, many companies ...

Andrea Aker is CEO of Aker Ink PR & Marketing, a full-service agency that helps companies increase awareness, thought leadership and leads. In an on-demand, digital-first world where one’s first ...

Many B2B brands have woken up to the fact that content is ‘king’ and are using it at an unprecedented rate, leaving some marketers confused as to how they can cut through the noise in an ...

You’ve probably heard that content marketing is an effective SEO tool since websites that deliver relevant, fresh content are favored by Google’s algorithm. In October 2022, Google rolled out a new ...

John Egan’s Book ‘Is an Amazingly Practical Primer for Content Marketing,’ Says Content Marketing Expert Joe Pulizzi The Stripped-Down Guide to Content Marketing is an amazingly practical primer for ...

Just as we have the 4 Ps to describe the overall marketing mix, we require a new model to describe the strategy of content marketing. The content marketing strategy begins with three core pillars: ...