When Hoka first released the Stinson Evo in 2012, running looked — and certainly felt — a little different. Hoka, then called Hoka One One, was only a few years old at the time and still trying to ...

Hoka is laser-focused on dominating the trails these days, especially when it comes to reissues. Last fall, the brand reissued what my colleague Jack Seem dubbed “a masterclass in retro styling,” ...

Forbes contributors publish independent expert analyses and insights. Brin is a Toronto-based contributor who covers physical retail. Over the past decade, HOKA has carved a niche in the performance ...

Reformation x Hoka teamed up on a new sneaker collection. Reformation and Hoka With the rise of athleisure blurring the line between the gym and everyday wear, sneakers continue to evolve as a fashion ...