Gary Illyes from Google said that the HTML structure for your web pages does not matter much for rankings. He said this on the latest Search Off The Record podcast, saying, "I know that some people ...

Ann Smarty analyzes how much semantic HTML structure really matters. She poses questions related to page headings and multiple H1 tags on a page, before making a few educated "guesses" to answer the ...

Google's John Mueller said that semantic HTML is not a quality signal used in Google Search for ranking purposes. An SEO said "Proper HTML semantics and tag hierarchy must be a quality signal." John ...