Denim will hit the racing track this weekend at the Singapore Grand Prix. Hugo Boss and Visa Cash App RB Formula One Team (VCARB) will debut F1’s first fashion-inspired livery since Benetton’s “united ...
Hugo Boss is promoting the debut of its new denim-focused line, Hugo Blue, by joining online gaming platform Roblox, according to news shared with Marketing Dive. The German fashion house has set up a ...
Hugo Boss is bringing high fashion to high-performance racing. The German label’s Hugo brand has reimagined the race car of the Visa Cash App RB (VCARB) Formula 1 team. The VCARB 01 has been outfitted ...
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