Hugo Boss is promoting the debut of its new denim-focused line, Hugo Blue, by joining online gaming platform Roblox, according to news shared with sister publication Marketing Dive. The German fashion ...

Hugo Boss is promoting the debut of its new denim-focused line, Hugo Blue, by joining online gaming platform Roblox, according to news shared with Marketing Dive. The German fashion house has set up a ...

A new boss is entering the denim fray. Hugo Boss announced this week it is expanding its portfolio with Hugo Blue, a line dedicated to denim. The brand’s aesthetic will be inspired by street culture ...

The fashion giant said that although denim was at the core of the collection, the youth-orientated brand would be complemented by knitwear, outerwear pieces, and accessories. The launch follows a ...

Denim will hit the racing track this weekend at the Singapore Grand Prix. Hugo Boss and Visa Cash App RB Formula One Team (VCARB) will debut F1’s first fashion-inspired livery since Benetton’s “united ...

Hugo Boss wholesale and e-commerce partners will also be offered the new line. The order season for the first Hugo Blue collection for Summer 2024 starts in June 2023. The products will arrive at the ...

The VCARB (RB) F1 team has revealed its all-new denim-inspired look for the upcoming Singapore Grand Prix at the Marina Bay street circuit. The livery aligns with the team's apparel partner HUGO, ...