Paper towels are one of the most fervently consumed household goods on the market, as evidenced by pandemic shortages. In 2020, people used over 13 billion pounds of them in the United States alone.

YONKERS, NY — ‘Tis the season of holiday entertaining. Messes are bound to happen. But consumers don’t need to fret about cleaning up. And they don’t have to pay a lot for strong and absorbent paper ...