The “robots in disguise” are starting to flaunt their skills. On Friday, Hasbro announced a new partnership with Robosen Robotics (Shenzhen) Co. Ltd, a company specializing in programmable robots, to ...

Optimus Prime is getting a modern update, but this latest one is not for the big screen. The Autobots leader will come to stores as the most advanced Transformers toy ever. Hasbro Hasbro teams up with ...

Optimus Prime is getting a modern update, but this latest one is not for the big screen. The Autobots leader will come to stores as the most advanced Transformers toy ever. Hasbro teams up with ...

Hasbro has revealed a voice and app-controlled, auto-transforming Optimus Prime robot that costs $699, and it's available for pre-order now. Announced at today's Hasbro Pulse Fan Fest, Hasbro teamed ...

We can’t tell if this is endearing or eerie, but here goes: Hasbro has launched the Joy For All line of robotic companion pet toys, and the first entry is a cat that responds to your touch. Beyond ...

Are you ready to welcome our experimental toy robot overlords? They're adorable, and they're taking no prisoners here at Google I/O. Hasbro and Google are collaborating to bring these little critters ...

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Forbes contributors publish independent expert analyses and insights. News and opinion about video games, television, movies and the internet. We are two full months past Christmas now, but it’s about ...