It was a mixed bag for Under Armour in the third quarter. Before the market opened Thursday, the Baltimore-based brand ...

Asked in the Q&A session what gives him confidence that the North America market will stabilize before the end of FY27, which ...

KNOW YOUR TECH breaks down the scientific technology used in your favorite sneakers and activewear. Let’s demystify your next purchase: today’s technology is Under Armour AllseasonGear. Ideal for fall ...

Kevin Plank, the sports apparel company’s controlling shareholder, will seek to reinvigorate the struggling brand. By Rebecca Robbins Under Armour, the sports apparel company, said on Wednesday that ...

It was once hyped as a worthy rival to Nike. But at present, Under Armour, founded by a 23-year-old former college athlete, is struggling to “just do it.” Instead, the brand that’s championed on the ...

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It would seem unlikely for clothing designers to get their wheels turning by thinking about what happens to garments when people are through with them, but that’s exactly the sort of backward thinking ...

The clock is ticking! The Under Armour Sonic 7—a 2025 Runner’s World Shoe Award winner—is on sale for Prime Day, July 8 to 11, and it’s going fast. The shoe has Under Armour’s Hovr tech to cushion ...

What is the one thing elite athletes and coaches have in common? Kevin Plank, founder of sportswear brand Under Armour, should know; he has met with enough of them in the past three decades. Plank has ...