Mattel is introducing Hot Wheels id, which lets kids race their NFC-enabled Hot Wheels on its Smart Track, and scan their collections into a free iOS app. In the app, which acts as a virtual garage, ...

Sometimes you wake up in the morning and have no idea that the new day just dawning ahead of you will make you think thoughts such as, “Boy, it would be really great to be a toy race car.” And yet, ...

Mattel's Hot Wheels brand is getting a major digital upgrade with the launch of the Hot Wheels Smart Track Kit, Race Portal, and Hot Wheels id vehicles, all of which are available exclusively from ...

A lot of us played with Hot Wheels in our backyards as kids. And we imagined that every rock, branch, and brick was some kind of giant obstacle for our little cars to overcome. And if we were lucky, ...

Hot Wheels Let's Race combines racing fun with stunts and the show's cast of characters to create a fun experience for all ...

One of the big discounts here is a Super Mario Bros. Movie four-pack of Mario Kart racers for $18 (normally $24). This set includes Mario, Princess Peach, Donkey Kong, and Toad, all ready to go as ...

Snow is beginning to melt. Thermometers are going up while thermostats are going down. And we’re already wondering if we need a new bathing suit. That’s right, winter is coming to a close and we can ...

GameSpot may receive revenue from affiliate and advertising partnerships for sharing this content and from purchases through links. The mixed-reality game from Velan Studios makes for a fun party ...

EL SEGUNDO, Calif.--(BUSINESS WIRE)--Following the successful launch of the first limited edition Hot Wheels Formula 1® car in 2024 and the announcement of a multi-year licensing partnership with ...

Forbes contributors publish independent expert analyses and insights. Andy Robertson reports on technology & digital play. Hot Wheels id is a new smart car and track system from Mattel that combines ...

Lando Norris may have taken the checkered flag at F1 Mexico last weekend, but racing fans had something else to cheer for, as ...