Furniture chain Ikea says it's hiring real people to work inside a virtual store within the gaming platform Roblox. Ikea's virtual employees will be paid the same rate as a London co-worker — £13.15 / ...

Ikea is assembling a team of Roblox players to work at its virtual store—and you can even get paid for the job. The virtual store is meant to show players the variety of jobs available at Ikea through ...