Programmatic advertising has revolutionized how brands do digital marketing by simplifying and automating the ad-buying and placement process. Advertisers can enhance campaign performance and ROI by ...

JCDecaux Sweden, part of the global JCDecaux network, has announced the launch of its programmatic digital out-of-home (prDOOH) offering, solidifying Stockholm’s position as a premier programmatic ...

Programmatic buying is evolving fast with major brands pushing the real-time bidding agenda, but complexity remains a barrier to take-up. Jessica Davies reports. Rapidly evolving methods of trading ...

Warc’s The Future of Programmatic 2025 is a deep dive into three specific trends - the rise of sell-side curation, AI-powered brand safety, and the growth of programmatic out-of-home (OOH) advertising ...