A few months ago, I did a one-week experimental push to increase Instagram engagement. While I had mixed results, I did learn a few things, which I documented in an article. I alluded to how I use a ...

From the #ShotOniPhone challenge to your favorite Instagram model’s description of their latest photo shoot, hashtags help guide those who would absolutely love your content straight to your page. Let ...

Instagram is testing out ways to make hashtags more valuable by adjusting how top posts are ranked on hashtag pages. Now, more recent and timely content will be surfaced in the section that curates ...

Forbes contributors publish independent expert analyses and insights. Houston-based journalist covering all things related to Instagram and social media. The Instagram marketing debate of hashtag ...

Whether you’re a social media newbie or a seasoned pro, hashtags can be a powerful tool for businesses looking to increase their online presence. Let’s start by defining hashtags. A hashtag is a word ...

You can add a Challenge sticker on an Instagram story to create a challenge or participate in a viral challenge. Challenges let you participate in Instagram-wide trending tags, get creative, and put ...

Instagram announced a new way for users to customize the app Wednesday. Changes to the app gave users the option to add more information to the short descriptions on their profile pages. Those changes ...

As social media has evolved over the years, the once-popular aesthetic of ultra-curated, overly-edited content has since become out of style. Nowadays, candid is king. A photo dump including a random ...