Video ads are growing, grabbing people’s attention on smartphones these days. Just what we need to push forward in this crazy fast digital environment and capture e-commerce sales. Given just how ...

Appeasing the advertising algorithms on social media and Google has always been a mix of art and science – but there are plenty of rewards, not only in terms of active engagement but also in terms of ...

As paid media marketers, we often default to the “big” platforms: Google, Meta, and increasingly, TikTok. However, there’s a quiet powerhouse in the app marketing world that too many advertisers ...