Knowing what is going on with your PPC efforts is as important as knowing what your competitors are doing. Monitoring your competitors’ activities can help you capitalize on their weaknesses, draw ...

Regular audits are one of the foundational workflows in any paid media strategy. Whether you’re investigating account anomalies, evaluating growth opportunities, or preparing to transition strategies ...

Sticking to the same set of keywords in your paid search campaigns might feel safe, but it can limit your reach. Consumers search in countless ways, often using terms you may not have considered. To ...

There’s nothing worse than watching your own products compete against each other. When your paid media strategy starts pitting your product lines against one another, you’re not just inflating costs; ...