Kelly is a former Editor, SMB at Forbes Advisor, specializing in starting and marketing new ventures. Before joining the team, she was a Content Producer at Fit Small Business where she served as an ...

The rise of ecommerce How retailers are adapting The role of relationship marketing in ecommerce and brick-and-mortar When ecommerce activity skyrocketed during the pandemic, many were quick to call ...

Jennifer Simonson is a business journalist with a decade of experience covering entrepreneurship and small business. Drawing on her background as a founder of multiple startups, she writes for Forbes ...

Public web data is crucial for ecommerce businesses to track competitors, stay on top of consumer trends and make smarter, industry-specific decisions. With web scraping approaches tailored to their ...

Try these insider tips from years of Amazon and online retail experience to help you prepare, boost conversions and turn ...

Get your ecommerce site ready for the holiday season. Learn how to attract shoppers and drive revenue during peak shopping periods. Peak shopping periods like Black Friday, Halloween, Christmas, and ...

Wondering how to boost your ecommerce SEO to help you rank higher on SERPs? Do you feel like you’re getting a new competitor every day? In the era when everyone has an ecommerce storefront, how do you ...

You're currently following this author! Want to unfollow? Unsubscribe via the link in your email. Follow Kathleen Elkins Every time Kathleen publishes a story, you’ll get an alert straight to your ...

The ecommerce gift-giving experience is more customer-driven in a digital-first world. Whether it’s with fine jewelry, health and beauty or fragrances, brands are equipping customers with digital ...

This year has proven to be a high-pressure environment for ecommerce brands. Rising supplier costs, climbing digital ad spend and ongoing tariff instability are all putting pressure on profit margins.

Traditional SEO tactics alone aren’t enough to keep ecommerce sites competitive in today’s AI-driven search landscape. To improve search visibility and connect with relevant queries, ecommerce brands ...

Google’s helpful content system has put pressure on ecommerce websites to improve their content’s value for users. This article explores practical ways to make ecommerce content more helpful without ...