Google's John Mueller advises using semantic HTML. Though not a ranking factor, it helps search engines understand content and boosts accessibility.

How To Use HTML Meta Tags Meta tags aren’t a magical solution, but they will help ensure your website appears on search engine results pages. This tutorial explains what HTML meta tags are, which meta ...

Google's Custom Search service allows you to create your own search engine for your company's website. By limiting the search engine to your own Internet domain, you and your employees can use the ...

A start-up called Perplexity shows what’s possible for a search engine built from scratch with artificial intelligence.