Data analytics are constantly evolving and becoming ever more relevant in today's marketing. In my own experience helping companies across industries refine their digital marketing, I have seen how ...

First-party data helps businesses make more money; it’s that simple. Seventy-two percent of business decision makers surveyed by Forrester said they expect customer behavioral insights to positively ...

After Meta recently reignited controversial plans to use the public posts of U.K. Facebook and Instagram users’ as AI training fodder, the social networking giant has taken the next step and begun to ...