Ikea customers have a problem: “design paralysis.” They have a hard time envisioning how to fix their living space. Which is why Ikea’s marketing team two years ago dreamed up the “Ikea Home Tour”– a ...

The award recognises advertisers who have distinguished themselves for inspiring innovative marketing of their products, embracing and encouraging creative work produced by their agencies. Ikea won ...

As Ikea strives to promote sustainability by printing and distributing fewer catalogs, the retailer is investing in digital and experiential marketing tactics to pick up the slack and keep consumers ...

CENTENNIAL, Colo. (CBS4)-IKEA finally opened its doors Wednesday morning to lines of excited customers. The Swedish furniture store has a following for affordable, stylish furniture that customers ...

Ikea has tapped Linus Karlsson as chief creative officer (CCO), a newly formed position that spans design, product development and marketing and communications, according to a company announcement.

Forbes contributors publish independent expert analyses and insights. I am an advertising veteran and current CEO of Ideasicle.com. I give Ikea credit for having a brand idea, taking chances with ...

IKEA, the Swedish home furnishings retailer, takes its name from the first initials of its founder — Ingvar Kamprad — and the first letters of Kamprad’s native farm and village — Elmtaryd and ...

IKEA has a great reputation in the advertising world for doing bold, very creative, highly strategic work. But a new film from the brand proves that sometimes when you swing for the fences you strike ...

Ikea has canceled a popular on-line marketing campaign because consumers said they were worried it would put people on an Ikea mailing list without their permission. The hip Swedish home furnishings ...