The award recognises advertisers who have distinguished themselves for inspiring innovative marketing of their products, embracing and encouraging creative work produced by their agencies. Ikea won ...

Forbes contributors publish independent expert analyses and insights. I am an advertising veteran and current CEO of Ideasicle.com. I give Ikea credit for having a brand idea, taking chances with ...

After a four month closed-door pitch, Ikea has appointed TBWA Singapore as its new lead creative agency. The account has been handled by BBH since 2013, and the agency defended its creative mandate in ...

Ikea has tapped Linus Karlsson as chief creative officer (CCO), a newly formed position that spans design, product development and marketing and communications, according to a company announcement.

Ikea customers have a problem: “design paralysis.” They have a hard time envisioning how to fix their living space. Which is why Ikea’s marketing team two years ago dreamed up the “Ikea Home Tour”– a ...

Ikea and Mother have parted ways after 16 years, with the agency declining to repitch for the retail brand’s creative account. The Swedish furniture and homeware brand’s creative review came to light ...

IKEA, the Swedish home furnishings retailer, takes its name from the first initials of its founder — Ingvar Kamprad — and the first letters of Kamprad’s native farm and village — Elmtaryd and ...

With Swedish home furnishing giant Ikea selling solar modules online in Germany since January, consumer association Verbraucherzentrale NRW has told pv magazine the advertising campaign to promote the ...

Ikea has canceled a popular on-line marketing campaign because consumers said they were worried it would put people on an Ikea mailing list without their permission. The hip Swedish home furnishings ...