The U.K. broadcaster will launch ITVX in November as a free, advertising-funded streaming service to attract more overall viewers for its content. By Georg Szalai Global Business Editor U.K. TV giant ...

ITV and Virgin Media O2 have signed a long-term multi-year agreement that will see ITV programming receive enhanced prominence across all Virgin TV interfaces, including bespoke content curation and ...

The company, led by CEO Carolyn McCall, will replace its ITV Hub in an attempt to attract more eyeballs. By Georg Szalai Global Business Editor U.K. TV giant ITV will launch its new free, ...

ITV is calling ITVX “the UK’s first integrated advertising and subscription funded platform.” As previously stated, the streaming service will essentially replace ITV Hub and ITV Hub+ services, but ...

LONDON, Jan 13 (Reuters) - British broadcaster ITV (ITV.L), opens new tab said on Friday its new on-demand platform ITVX drew strong demand in its first month and was well received by advertisers, a ...

The next phase of ITVs digital strategy is here as the network launches a streaming service called ITVX that will air shows months before they arrive on linear, while posting impressive revenue and ...