Subscribe to our FREE Newsletter, or Telegram and WhatsApp channels for the latest stories and updates. A Malaysian company’s team-building exercise, which involved ice bath challenges, has sparked an ...

Walk through any trendy suburb and you might find a new “wellness” studio offering ice baths or “contrast therapy” (a sauna and ice bath combo). Scroll social media, and you’re likely to come across ...

University of Bristol provides funding as a founding partner of The Conversation UK. Ice baths are everywhere in modern fitness culture. From professional athletes to weekend warriors, many swear by ...