Over the last few decades, merino wool has become a staple of outdoor gear. It keeps you warm when the weather is cold but helps you stay cool when it’s warm out. It never gets stinky even with ...

Winter’s icy grips are quickly approaching. Layering is a great way to beat the cold, but can have an unintended effect—overheating. These curated picks from icebreaker are all made with 100% pure ...

While a good merino sweater can often be an investment piece — and sometimes that’s very much true, if you’re paying for a heritage knit or premium Italian wool — the best merino wool sweaters aren’t ...

Icebreaker, the New Zealand merino wool apparel company that keeps its U.S. headquarters in Portland, announced today it will open a Seattle retail store Thursday. The 1,500-square-foot "TouchLab" ...

Merino outdoor clothing company Icebreaker has signed the longest ever supply contract with growers of New Zealand merino wool, worth $100 million over 10 years. The Auckland-based company, which ...

Merino wool is a pretty magical fabric. It’s lightweight, wicks away moisture, resists odors, and helps thermoregulate (that is, it’s breathable). We’ve been shouldering hundreds of garments made from ...

Forbes contributors publish independent expert analyses and insights. I'm a freelance writer specializing in retail and ecommerce. Americans alone toss out up to 11.3 million tons of textile waste ...

Merino outdoor clothing company Icebreaker has signed the longest ever supply contract with growers of New Zealand merino wool, worth $100 million over 10 years. The Auckland-based company, which ...