The online gaming platform Roblox — which allows users to create and develop their own games — has attracted the attention of some 78 million daily users. More than 40% of them are pre-teens. But ...

Walmart's Discovered experience started out last year as a way for kids to buy virtual items for Roblox inside the game. But today, that partnership is testing out an expanded pilot program that will ...

In a statement, IKEA described its move onto the Roblox platform as its “first foray into mainstream gaming,” saying “The Co-Worker Game” will give people “a chance to immerse themselves in the ...