Smiling is big business - with the British cosmetic-dentistry industry valued at £2.2billion. And experts believe there’s a simple reason for its popularity: it’s one of the most subtle but smart ways ...

I’ve had an obsession with teeth whitening ever since I was a little girl. Unlike most kids, I looked forward to my bi-annual cleaning. My pediatric dentist gamified oral hygiene by rewarding each ...

Your smile is one of the first things that people notice about you. A healthy smile isn’t always achieved overnight, but takes a variety of methods to help create and maintain. Here are 10 easy things ...

A stained, dull smile from years of enjoying black coffees, red wine, tobacco and other indulgences in life can often leave people with a dampened confidence - especially when it comes to photos. But ...

Years of drinking black coffee and red wine can leave a smile stained and dull, often knocking a person's confidence – especially when it's time to flash those pearly whites for a photo. However, ...

A glowing set of pearly whites is a dream for many looking to brighten their smile and now there are so many options out there to get you there. Shoppers have spotted this affordable £20 ...